PAGE: mkirk-noaveragebrain.html – palette/type below REAL, from Matt's uploaded NAB style guide (working draft, sampled from one confirmed social carousel slide + author brief). Purple is the identity colour, the four-band "Spectrum Bar" is this book's signature device. Per the guide: NAB is a sibling to CLUTCH, not a follow-up/sequel to it. Headline face still open (Baloo 2 vs. Poppins ExtraBold) – Baloo 2 used here as the guide's lead candidate. 2026-07-30: background flipped to light cream per Matt's note (many book pages are already dark) – see the comment on --nab-bg near the top of the stylesheet. Hero's Q&A rebuilt as prose + aside, matching Balance/Clutch/Wrath/Field Tested; author's-note section added (placeholder). Carousel kept (Matt's "no carousel" instruction was Field-Tested-specific).
Coming Dec 1

No Average Brain

Leadership for every kind of mind.

Neuroinclusive Leadership · Sibling to CLUTCH · Matt Goode

The case that dyslexic, autistic, ADHD, and anxious-brained thinkers are exactly the minds a volatile, AI-shaped world now needs – and the system for leading them without asking them to translate themselves first.

About the Book

The book builds one argument in two moves: first the case that dyslexic, autistic, ADHD, and anxious-brained thinkers are exactly the minds a volatile, AI-shaped world now needs, then the system for leading them without asking them to translate themselves first. It's carried by Matt Goode's own record – the leadership meetings he sat through in silence, the son he pulled out of a school that couldn't see him, the founders and executives he's since coached through the redesign. Two decades of teaching sit underneath it: watching, year after year, which kids got flagged as deficient and which ones the flag turned out to be wrong about.

It replaces "make room for difference" with an operating system built for cognitive range specifically – CREATE, VOICES, the 6C Compass, DELEGATE.

Most books in this category make either the moral case for accommodation or the business case for hiring differently, rarely both, and rarely from someone who's run the consulting himself. This one also does something the category mostly skips: it names AI's arrival as the moment the old barrier actually falls, and spells out what that means for who gets to lead next.

Direct and personal rather than academic – closer to a leader thinking out loud with you than a management manual. Goode moves between hard data – attrition numbers, masking research, WEF skills forecasts – and what those numbers cost specific people, including his own family.

For readers of Quiet and The Dyslexic Advantage – and sits closest to Goode's own CLUTCH: the same operating system, now pointed at the specific minds it was quietly built to include all along.

Shelve Under
Leadership Neuroinclusion Business Sibling to CLUTCH
Publication Date
December 1, 2026
Format
TBD – see brief §7
Buy on Amazon Request an ARC
Matt Goode

A Note from the Author

[Placeholder – Matt's note on No Average Brain goes here: the son he pulled from school, the leadership meetings, why now/why AI changes the calculus.]